Pure Essentials AstaPure Natural Astaxanthin Complex is a natural extract from H. pluvialis microalgae – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans, and even the feathers of flamingos! AstaPure contains the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein, canthaxanthin, zeaxanthin, violaxanthin and beta-carotene. This exceptional antioxidant combination is ideal for topping-up the body’s natural defences against oxidative stress. Of all the carotenoids, astaxanthin is nature’s most potent, with the highest known ORAC value (oxygen radical absorbance capacity), offering unrivalled protection against free radicals. Its ability to quench free radicals is 6,000 times greater than vitamin C, 800 times that of coenzyme Q10 and 550 times that of vitamin E. So how exactly does astaxanthin support overall wellbeing? The human body is bombarded with many environmental stressors that create free radicals – for example from factors such as poor diet, pollution, stress, exercise, smoking, alcohol and medication. Fortunately, the body has its own inbuilt antioxidant capabilities which it works hard to keep in balance. Astaxanthin can anchor itself in all cell membranes, meaning it has the potential to deliver broad-reaching health benefits throughout the body. Research suggests that there are several mechanisms that give rise to astaxanthin’s beneficial properties, including reducing and terminating oxidative stress, protecting against unwanted inflammation and protecting cell structure and function. Studies show promising results for the skin, cell cycle, immune health, cardiovascular health, brain function, joints and muscles, energy, digestion and liver function.
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